Freelance Performance Marketer

Md Sanjit Hasan

Meta Ads Specialist · Facebook & Instagram Ads Manager · Paid Social & Performance Marketing

I help DTC and wellness brands scale profitably with data-driven Meta ad strategy, creative testing frameworks, and ROAS optimization.

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Md Sanjit Hasan

About

Turning ad spend into
profitable growth

I'm a freelance Meta Ads Specialist with 3+ years of experience managing six-figure monthly ad budgets for DTC, wellness, and SaaS brands.

My approach combines rigorous data analysis with creative testing frameworks. I don't just launch campaigns — I build systems: structured account architecture, creative testing protocols, audience segmentation strategies, and automated reporting that gives you clarity on every dollar spent.

Before freelancing, I led paid social strategy at Royal Trade Corporation, advising on multi-market campaigns across North America and EMEA. That experience taught me how to scale efficiently while maintaining ROAS targets — whether the budget is $10K or $500K per month.

Meta Ads ManagerPaid Social StrategyROAS OptimizationCreative TestingData AnalysisConversion Tracking

Expertise

Specialized performance marketing capabilities

From creative strategy to technical attribution — built to scale Meta ad channels predictably.

Meta Ads Manager

Full-funnel campaign architecture, Advantage+ setups, and budget allocation.

Core Competency

Paid Social

Multi-platform strategy across Meta, TikTok, and Pinterest for cross-channel scale.

Core Competency

Campaign Management

End-to-end execution, bid strategy optimization, and daily pacing controls.

Core Competency

ROAS Optimization

Margin-focused scaling, LTV:CAC balancing, and incrementality testing.

Core Competency

Marketing Analytics

Attribution modeling, custom dashboard builds, and KPI reporting.

Core Competency

Data Analysis

Cohorts analysis, creative performance decay curves, and audience overlap auditing.

Core Competency

Conversion Rate Optimization

Landing page teardowns, offer positioning, and post-click journey alignment.

Core Competency

Ad Copywriting

Direct-response copy hooks, angle diversification, and compliance-safe messaging.

Core Competency

SEO & Content

Search intent alignment, organic content synergy, and keyword strategy.

Core Competency

WordPress / Web Development

Tracking pixel integration, server-side CAPI implementation, and page speed optimization.

Core Competency

Experience

Where I've delivered results

From in-house strategy to independent consulting — consistent performance at scale.

Freelance Meta Ads Specialist

StillPoint Studios

April 2026 — Present

Remote

  • Lead paid social strategy for premium wellness studio brand across Meta & Instagram
  • Manage $65K+/month ad budget maintaining 4.1x blended ROAS through creative testing frameworks
  • Architected 3-campaign structure: Prospecting (Advantage+), Retargeting, Retention
  • Produced 12+ UGC creative concepts quarterly with weekly iteration based on holdout rate & CTR
  • Advised DTC brands on account structure, audience architecture, and incrementality testing

Performance Marketing Manager

TechFlow Solutions

Feb 2025 — Dec 2025

Dhaka, Bangladesh

  • Managed $200K+ annual Meta ad budget for B2B SaaS client portfolio across 3 markets
  • Reduced CAC by 38% through audience restructuring and creative angle diversification
  • Built automated reporting dashboards (Looker Studio + BigQuery) for real-time ROAS tracking
  • Implemented server-side CAPI across 5 client accounts, improving event match quality by 31%

Marketing Advisor

Royal Trade Corporation

2022 — 2024

Dhaka, Bangladesh

  • Directed paid social strategy across North America & EMEA for $2.4M annual budget
  • Reduced blended CAC by 35% through audience restructuring and creative iteration cycles
  • Oversaw multi-market campaign localization for 6 regions with region-specific creative testing
  • Established creative testing protocol adopted across marketing org, cutting concept-to-launch time by 50%

Case Studies

Real results from real campaigns

Every engagement starts with audit, builds on testing infrastructure, and scales on data — not hope.

Wellness / Breathwork Studio

StillPoint Studios

Q1–Q3 2024

The Challenge

A premium breathwork and meditation studio struggling to convert cold traffic. High CPM ($45+) and low hook rates on creative led to unsustainable CAC. Previous agency relied on broad targeting and generic creative.

My Approach

  • Restructured account into 3-campaign architecture: Prospecting (Advantage+ Shopping), Retargeting (Dynamic Creative), Retention (LTV maximization)
  • Produced 12 UGC-style creative concepts testing hooks: science-backed benefits, founder story, transformation, social proof. Iterated weekly based on holdout rate & CTR.
  • Built custom audience stacks: 1% lookalikes from purchasers, engagement audiences segmented by video depth, site visitors by scroll depth + time on page
  • Implemented server-side CAPI with event deduplication + parameter enrichment (value, currency, content_ids) for cleaner attribution
  • Landing page overhaul: above-fold value prop rewrite, trust signals (press, certifications), sticky booking CTA, reduced form friction
DTC Sleep Supplements

AuraSleep

Q4 2023 – Q1 2024

The Challenge

Subscription supplement brand with high churn (65% month-1) and rising CAC. Creative fatigue across all angles. Needed predictable acquisition + retention flywheel.

My Approach

  • Creative diversification: 40+ concepts across 5 angles (science, lifestyle, problem/solution, founder, UGC). Introduced creative fatigue dashboard with 14-day rolling decay alerts.
  • Bundling strategy: shifted from single-bottle to 3-month subscribe-and-save as primary offer. Increased AOV by 65% and LTV:CAC from 1.8 to 3.4.
  • Post-purchase flow: email/SMS sequence with usage education, community access, and referral incentives. Reduced month-1 churn to 38%.
  • Advantage+ Shopping + broad targeting with cost-cap bidding. Budget pacing rules to protect ROAS floor during high-variance periods.
Performance Apparel (DTC)

Kinetic Athletics

Q2–Q4 2023

The Challenge

Seasonal brand with 80% of revenue in Q4. Needed to build year-round acquisition engine and reduce Q4 dependency. Previous spend was inefficient outside peak season.

My Approach

  • Built evergreen creative library: product demo, athlete testimonial, fabric tech, lifestyle. 60+ assets rotated on 3-week cycles to prevent fatigue.
  • Seasonal budget allocation model: 60% Q4, 25% Q1–Q3 acquisition, 15% retention. Introduced profit-first bidding with target ROAS by season.
  • Whitelisting & partnership ads: negotiated 8 creator partnerships for whitelisted ads. Lowered CPM 35% vs. brand-owned creative.
  • International expansion: launched CA, UK, AU with localized creative & landing pages. Geo-specific cost caps.

More case studies available on request

Discuss your project

Contact

Let's discuss your ad strategy

I take on a limited number of clients each quarter to ensure quality. Tell me about your business and goals — I'll share a quick audit perspective and we'll see if there's a fit.

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Typically responds within 24 hours
Limited availability — Q3 booking open

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